Check your TimeZone
The sessions will begin each day exactly at:
Los Angeles, USA
At 09:00AM PDT
New York, USA
At 12:00PM EDT
London, United Kingdom
At 17:00 BST
At 18:00 CEST
Tel Aviv, Israel
At 19:00 IDT
New Delhi, India
At 21:30 IST
Monday, June 22, 2020
Tuesday, June 23, 2020
Wednesday, June 24, 2020
The daily sessions will run in approximately 2.5 hours, beginning at the hour listed here.
Monday, June 22, 2020
Registration + Platform Onboarding - 15 Min
Introduction, Salon Hangout - 30 min
Let’s get together and get to know each other. Introduce yourself, tell us where you’re from, and any opportunities you’re looking for.
Why Stories Work: Emerging Science & Practical Insights for Creatives (Benjamin Hersh) - 35 Min
Do you work with other people? A good story can rally your team, win over stakeholders, and inspire action. It’s never been more important or challenging to engage your audience and hold their attention. How might we use the tools at hand to convey ideas clearly and persuasively?
This talk explores the craft of storytelling through the lens of remote collaboration, cognitive science, and expert perspectives.
Writing With An Alarming Intimacy (Dave Barton) - 35 Min
Successful branding and marketing isn’t just about chiming in with a zeitgeist, hoping that someone in your target audience will like what you’re saying and therefore buy your products or subscribe to your services. No. Not really.
It’s about creating an individual logic around your brand and its messaging that cuts through the usual bullshit that customers see and hear. It’s about getting their attention by providing a unique perspective on the issues that matter to them. It’s coming at them leftfield to engage, entertain, and entice them to find out more about what your company’s offering. It’s speaking to them with an alarming intimacy; an honesty that they’re not used to hearing.
We see plenty of consumer brands doing this – so why not B2B/tech ones too? If anything they need to make their point of difference even more distinct; particularly when what they do isn’t immediately obvious; or is easily masked behind a veneer of complexity.
UX Writing for the Mobile Interface (Abi Yitshaki) - 35 Min
Mobile has fundamentally altered the way in which we consume information and read text. In this talk, Abigail will discuss the extent to which mobile evolution has impacted us as readers and how text written for mobile products should be adapted accordingly.
She’ll discuss the mobile space, its relationship with the desktop product and how UX patterns & components can best be utilised. Abigail will also share the mobile text methodologies Wix writers use in order to create content that makes an impact.
Tuesday, June 23, 2020
Welcome - 15 min
How to Win Friends & Influence Design (Yossi Nachemi) - 35 Min
UX writing is more than finding the right words, it’s about crafting the right experience.
Sometimes that means you have to change the design. But how do you convince your coworkers?
In this presentation, Yossi Nachemi will share some techniques that writers can use everyday to influence design (while making a few friends along the way).
Panel Discussion: Why UX Writers Need a “Seat at the Table”—And How to Get One - 30 Min
Jessica Pease, Director of Content, PayPal
Michelle Savage, Lead Content Strategist, PayPal
Matt Hayes, Senior UX Writer, LinkedIn
Yossi Nachemi, UX Writer, Google/Waze
Every UX writer knows the importance of being included in a project right from the start. However, in many companies, this doesn’t always happen. Sometimes it’s because product and designer partners think they don’t need a writer until the designs and the strategy are done. Or partners simply forget to include their writer until it’s too late. Either way, every project suffers when UX writers are pulled in too late. The writers feel very frustrated and the projects aren’t as good as they could have been.
Simply stated, UX writing is a complex discipline that requires a seat at the table from the very beginning of a project. But many writers are at a loss as to how to get that seat. Join PayPal leaders Jessica Pease and Michelle Savage as they lead a panel discussion on why being involved early is so important and how you can get creative about making sure it happens. You’ll leave with strategies to starting pulling up that chair—or maybe even create your own table.
Writing Two Sides of One Transaction (Yael Ben-David) - 35 Min
What do Airbnb, ebay, LinkedIn (and many others) have in common?
They are all two-sided platforms: on the one side there are users offering something and on the other side there are users who want it. The value of these products is dependent on bringing both sides into the same product. Fundbox’s payments platform also has two two sides: The businesses who pay for purchases with Fundbox credit and the businesses who accept this payment method.
In this talk, Yael Ben-David, UX writer at Fundbox, will tell us how they do it:
- How do you write microcopy that resonates with multiple user segments in the same product?
- How do you address the segments’ different pain points all in one interface?
- How do you find the terminology that sounds natural and garners trust from users in two different worlds?
- How do you decide when to maintain multiple versions that are more segment-specific and what do you do when that’s not possible?
- Yael will explain the approach, methodologies, and tools they use at Fundbox to solve these challenges and how they can be applied to any product.
Panel Discussion: A Career in UX Writing - 30 Min
Yael Ben-David, UX Writer, Fundbox
Roy West, Design Director, UX Writer, Uber
Nora Ginio, Head of the Wix Writers’ Guild
Jen Schaefer, Head of Content Design, Netflix
Looking to establish your career in UX writing? In this panel we’ll get the inside scoop on what hiring managers are really looking for, how to prepare your resume, portfolio, and how to crush the live interview. We’ll also touch on the UX writer’s career path and how to prepare yourself for the next steps.
Wednesday, June 24, 2020
Welcome - 10 Min
Emotional Targeting: How to Leverage the Power of Emotions (Talia Wolf) - 35 Min
The words we use often influence our users decisions and affect the overall user experience. However, being a great copywriter for our product is not enough, to be effective we must also understand our users intrinsic motives and state of mind, we must craft words to target our users’ emotional intent.
Join us to learn how to tap into the different emotional triggers that persuade people’s decisions, and get all the frameworks, formulas and templates Talia uses to optimize copy and design for her clients to create high-converting experiences.
The Importance of Semantics in UX Writing (Bruno Rodrigues) - 35 Min
Much of the success in communicating with audiences is choosing the right word. However, in UX Writing, the copywriter is only a means to an end. In this presentation, Bruno Rodrigues will highlight the importance of a deep dive into the audience’s semantics and share some valuable techniques.
Writing for Product Wireframes: UX Text from Inception (Derek Kedziora) - 35 Min
Every writer in tech has heard, “Here’s the final design, just add some copy.” That’s a surefire way to get bad text and a questionable product.
Writing production-ready text at the wireframe stage is the antidote. Derek will outline the dos and don’ts for getting writers involved from the start. And that’s when the magic happens:
– Great content strategy from the start
– Text is no longer a band-aide
– Design, product and text are a single team
Voice Assistants: the Hype, the Reality, the Emotions (Sina Kahen) - 35 Min
Voice assistants are the fastest adopted technology in history. They promised us conversations, yet they lack the emotional intelligence that is expected in real conversations. Do emotions really play a role in voice technology? If so, how are we meant to deal with them? Sina Kahen outlines the connection between our technology and our emotions, and offers a proprietary framework that will help newbie and novice UX’ers create more emotionally intelligent conversational experiences.