Yossi Nachemi
Yossi Nachemi is a UX Writer at Google/Waze. As part of the product design team, he helps craft the user experience so drivers don’t get lost in the app or on the road. He also co-leads a working group at Google focused on developing UX writing metrics, so writers can accurately gauge the effectiveness of their writing. Originally from Chicago, he lives in Tel Aviv with his wife and two ridiculously adorable kids.
UX writing is more than finding the right words, it’s about crafting the right experience.
Sometimes that means you have to change the design. But how do you convince your coworkers?
In this presentation, Yossi Nachemi will share some techniques that writers can use everyday to influence design (while making a few friends along the way).